During its Year Ahead webinar on 28 January, WPP Media outlined four key OOH trends for 2026: creativity, brand building, personalisation and the real-world algorithm. Despite a brief growth slowdown in Q2, the group remains optimistic about the year ahead.
Outdoor advertising is evolving faster than ever, and 2026 will redefine how the medium is planned, bought and seen.
The South African Revenue Service’s (SARS) latest Tax Statistics show that South Africa has only 7.7 million personal income taxpayers. This stands in stark contrast to the country’s number of social grant recipients, which is north of 28 million as of the latest reading.
Canal+ CEO Maxime Saada says MultiChoice’s streaming platform, Showmax, was not a commercial success and that the company will cut further investments into the service.
Nissan and Chery SA have reached an agreement for the acquisition of Nissan’s manufacturing assets in Rosslyn, South Africa. This follows speculation that the plant would be sold after Nissan announced a programme of factory closures worldwide.
Provantage has ushered in a new era of out-of-home media in South Africa through a collaboration with global OOH ad tech leader Broadsign, unifying its digital and static operations on a single, future-ready platform
New chief commercial officer supports ongoing transformation of SABC’s advertising model.
We’re entering the agentic web era, with LLM-driven traffic surging across key industries—forcing brands to shift from persuading people to persuading AI, which now guides what we buy.
Mediaocean’s 2026 H1 Advertising Outlook finds a gap between marketers’ AI ambitions and execution due to fragmented ad tech. While 70% see generative AI as the top 2026 trend, growth is focused on CTV/digital video (63%), social (61%), and AI-driven media (54%), as traditional channels decline.
South African animated musical David grossed $22 million (R367 million) at the US box office in its opening weekend, beating The SpongeBob Movie: Search for Squarepants for second place overall.