OFM – The gateway to central South Africa (part of the local is our superpower series)
OFM celebrates its 40th year in broadcast in 2026. Over this time, the brand has remained true to its audience needs for music, news, and information.
Dentsu Creative SA’s content excellence sparks major ABC growth for TFG
In a publishing landscape where consumer and B2B titles are shrinking, TFG’s magazine portfolio is bucking the trend. Instead of contracting, it’s surging rapidly, consistently and against all market expectations.
Horizon Media pilots AI solution to detect cultural shifts mid-campaign
Horizon Media is testing a new artificial intelligence solution from marketing intelligence company Sightly and AI research firm Vurvey Labs that detects cultural shifts mid-campaign and adjusts media decisions accordingly, per details shared with Marketing Dive.
The trust-influence tension between consumers and AI
60% of users trust AI engines at least somewhat, but nearly the same amount feel AI has influenced their opinions, per a Shift study.
Black Billboard Owners Alliance welcomes City of Johannesburg crackdown on illegal billboards
The Black Billboard Owners Alliance (BBOA) welcomes the decisive action taken by the City of Johannesburg to remove illegal billboards across the metropolitan area.
Brands may actually benefit from advertising next to AI content, per study
Research from OM Media Trials and Zefr finds ads running next to some AI content perform well.
Make every advertising rand work harder
Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every year, and the digital ecosystem we operate in has become increasingly complex.
Die Papier launches
Today Die Papier, the new weekly Afrikaans newspaper from Novus Media, launches, available nationwide in print and online through its digital platforms. It will be published every Friday in both print and digital formats.
Prompt research: The next layer of SEO and GEO strategy
As AI search becomes conversational, prompt patterns reveal how questions evolve and how content appears in search results and AI answers. A growing share of search interactions now begins inside generative systems.
New Netflix ads utilise Amazon shopping data
Netflix is opening its advertising platform to Amazon audience data, giving brands a new way to target viewers on the streaming service using real-world shopping and browsing behaviour.