The CDO appointment will be effective as of March 31, when Henrique Braun succeeds James Quincey as CEO, with Sahin reporting directly to Braun. “We believe our ongoing growth depends on understanding consumers even more deeply,” Braun said in a statement. “We are evolving our operating organization structure and elevating digital leadership so we can move faster and work smarter across all markets.”
Tesco Media research shows most grocery purchases are still up for grabs—shoppers decide in the aisle, switch mindsets mid-trip, and respond to non-endemic ads, making the supermarket shelf a place to influence and build brands.
Lesedi FM’s choice of Ya Itshepelang Modimo by Oufadafada, raised concern among listeners and quite rightly so. The song doesn’t feature anywhere near the top five songs played on the station over the 2025 year.
When Hershey’s takes the rare step of overhauling its brand marketing creative and communications platform, it is news. And this Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018, VP of consumer connection Vinny Rinaldi told AdExchanger. “It’s a big refresh,” he said.
Total overall marketing budgets in the UK were unchanged in the final quarter of 2025, according to the latest IPA Bellwether Report, and are expected to grow only slightly in the 2026/27 financial year.
Here are five key Out of Home (OOH) and Digital Out of Home (DOOH) trends to watch this year.
Global streaming spend is forecast to rise 6% to $101bn this year, reaching about 40% of total content spend, according to Ampere Analysis—outpacing overall content growth of 2% to $255bn.
Hello, social friends! This week’s updates include numerous AI-powered tools for TikTok Shop creators and advertisers. YouTube is also rolling out more features to help creators with audience targeting from a desktop. Let’s take a closer look at how these improvements can steer your social strategy in the right direction.
According to a recent study be Omnisend, e-commerce orders across all channels in South Africa grew 47% in 2025, but that growth was uneven, with the top 5% of brands generating 44% of total order growth.
AI Overviews are reshaping organic attribution—learn which metrics matter and how to clearly communicate SEO impact to stakeholders. Flat traffic? Don’t worry—flat doesn’t mean failure anymore.