CMOs face risks locking brands into agency AI platforms: Gartner
The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.
How WPP aims to cut down agency complexity with its Elevate28 strategy
WPP, the owner of agencies like VML and Ogilvy wants to unwind the complexity created in the wake of that aggressive expansion, vying to become a “single company” that can put sophistication in areas like artificial intelligence first.
CANAL+ Multichoice to shut down Showmax
In breaking news, MultiChoice has announced that streaming service Showmax will be phased out following a “comprehensive review of its streaming activities.
Primedia unveils transformative digital vision at industry showcase
Primedia, a leading South African multimedia conglomerate, showcased its bold evolution from traditional legacy radio toward a comprehensive digital future at an industry focused event held at The Venue, Melrose Arch.
IAB Tech Lab names its agentic ad initiative AAMP to end market confusion
IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.
Forget perfect measurement — advertising needs accountability
YouTube’s exit from UK audience reporting has reopened a fundamental industry debate: how do advertisers compare audiences across linear TV, BVOD and digital video when the measurement systems themselves don’t align?
The new performance metric: Curiosity
Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.
VoxComm issues call for agencies to transform business models in response to AI
VoxComm has issued new guidance designed with the aim to help agencies ensure they are properly rewarded for helping brands grow in an AI-driven market.
Movie Room strengthens its position as Africa’s 24-hour movie destination
Movie Room (DStv Channel 113), the 24-hour movie channel broadcasting across 50 countries in Africa, continues to expand its offering as a dedicated destination for movie lovers through curated programming, localisation initiatives and partnerships that support film culture.
Meta moves beyond clicks, adopts new attribution model
Meta has announced that later this month, it will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to better capture the added value of social media interactions.