The shift is underway in consumer behavior, brand strategies, and data rebuilding. After nearly two decades in reward-led marketing, I see 2026 as the year rewards move from accessory to operating system.
Just 24 hours after the news that Paramount was filing a lawsuit against Warner Bros. Discovery, Netflix – the competing bidder for WBD – is considering revamping its deal to an all-cash offer, according to reports.
This New Era signals a deliberate shift to relevant, emotionally resonant programming rooted in South African lived experiences. Confident in its audience and purpose, SABC 2 now unveils the first wave ahead of its full rollout on Monday, 9 February.
If we don’t fix AI bias, autonomous agents will systematically defund premium media in favour of performance marketing. Jon Block explains how.
Hello, social people! This week brings some new tools and features for advertisers looking to make their campaigns easier to build and more user-friendly Let’s take a look and see where these updates can be most beneficial to your social game plan.
Eventizing releases, social blitzes, and better data could shape attendance and advertising trends in the new year.
The recently published WARC Marketer’s Toolkit 2026 identifies the gap between brand and customer experience as a key trend impacting marketing effectiveness.
A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s “Marketing trends 2026” report.
South African households can legally stop paying SABC TV licence fees by having a technician remove their TV’s tuner, making it unable to receive broadcast signals. Such “denatured” TVs are exempt from licensing, provided owners submit proof of removal and pay a R300 inspection fee, although the SABC says it currently has no active inspectors.
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale