Author name: chloeml

Local

Gen Z has spoken: Brands that give back win big

Our recent Varsity Vibe survey with over 12,000 respondents found that 83% of young respondents care whether a brand helps with community or social causes, while 86% said they’re more likely to shop at brands that do. The small gap between caring and acting speaks volumes. It suggests that purpose doesn’t just appeal to personal values – it influences purchasing behaviour.

Local

SABC revives Top Billing from March 2026

The iconic weekly South African lifestyle magazine show Top Billing will return to SABC3 from March 2026 with several of the former famous presenters, six years after it was cancelled in October 2019.

Local

Connected media: The next frontier in South African media planning

For over a decade, South Africa’s media industry has chased performance — tracking every click, view, and conversion to turn media from an art into a data-driven science. This focus delivered measurable returns and efficiency but also revealed key flaws: fragmented insights, siloed reporting, and inconsistent attribution that obscure the full view of the consumer.

Local

The age of integrated media

Inspired by the industry feedback from the recent MOST Awards, I can’t help but reflect on the year that has brought integration to the centre of our story like never before. Innovation was a common theme in measuring the industry’s top performers, but what caught my attention was one particular comment about Primedia Broadcasting, “always pushing the bounds with integrations and innovations”. Integrations. The one thing that has probably become the most powerful catalyst for innovation in modern media.

Local

‘Parles-tu français?’: Canal+ Africa orders MultiChoice to cut agreed billing of suppliers and producers by 20%, staffers told to learn French

Weeks into Canal+’s takeover of MultiChoice, staff describe a “very tense atmosphere” at the Randburg head office, where Canal+ Africa CEO David Mignot is said to be turning it into a “French chateau.” Three weeks ago, Canal+ ordered cost cuts — demanding suppliers and producers slash billing by 20% — while purchase orders stopped being approved.

Local

The Financial Mail AdFocus Awards 2025 shortlist is out!

“The sheer volume and exceptional quality of submissions presented our jury with an incredibly challenging, yet ultimately rewarding, task says Vicki Buys, managing director, Ogilvy, and this year’s FM AdFocus Awards chairperson. See the shortlist here.

Local

Pick n Pay relaunching iconic brand in South Africa

Speaking with the Business Times, Pick n Pay CEO Sean Summers said that the retailer is relaunching its No Name in-house brand. The company first launched its No Name private label in 1976, offering customers budget-friendly alternatives to premium brands. There are now over 3,000 Pick’n Pay No Name options.

Global

Heineken takes a swing at AI friendships with cheeky OOH ad

Heineken joins the AI companionship buzz with a witty campaign celebrating real connections over a beer. Created with LePub New York, it extends the SocialOffSocials push for authentic interaction. Centred on a bottle opener necklace—a playful “wearable tech”—the campaign drives home its message: “The best way to make a friend is over a beer.”

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