This week brings more creator options across Instagram and YouTube, including personalized Reel thumbnails and voice replies, respectively. Let’s take a deeper dive and see where these tools can be most beneficial. Featuring – Insta, X, Threads & YouTube.
The reason for the increased spending on CTV? 44% said it was CTV’s ability to reach highly engaged opt-in audiences, and 40% said it was the ability to combine TV’s branding power with digital precision.
There are a number of tools at agencies’ disposal, and “there’s still a mix of enthusiasm and fear about what that might mean” for the industry, one expert said.
Premium SVOD subscription growth slowed to single digits in 2025, marking a shift from years of double-digit expansion, according to Antenna’s latest “State of Subscriptions” report released Tuesday.
The report from WPP Media highlights five key capability categories crucial for competitive advantage in advertising through 2030: data assets, distribution, transaction capabilities, technology and content/media. The analysis underscores that no singular company currently achieves top performance across all categories, suggesting advertisers must make strategic choices and partnerships to cover their needs.
New research finds that most marketers (61%) are concerned about the threat AI poses to the creator economy’s peer recommendation model, but only about a third of consumers believe the technology provides high-quality recommendations or improves the customer experience.
Grocify founder Ethan Stander previously told MyBroadband he got the idea for the app from his girlfriend’s mom. Grocify pulls product prices from five major retailers’ online catalogues in real time, allowing users to see which store has the lowest price and how it compares with the other shops.
For the launch of its Cherry Fizz fragrance, AXE’s ‘Grab the Sweet!’ campaign transformed an unassuming bus stop in Athens into an interactive brand experience that didn’t just promote a product, but invited people to play with it.
Adidas has executed one of the most aggressive digital marketing transformations in consumer brand history, cutting traditional sports sponsorship spending and redirecting budgets toward data-driven digital channels, DTC platforms, and social media strategies that offer measurable ROI advantages.
November trading growth in South African shopping centres outshone December performance, according to the latest Clur Shopping Centre Index covering the last quarter and the full 2025 year.