Author name: chloeml

Global

CES 2026: For Monks, AI-powered personalization is key

One of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical. Just look at how much tech platforms like Google, Amazon and Meta have invested in developing AI optimization tools for marketers that operate at scale, said Chris Wilhelmi, EVP and global head of data at Monks.

Global

Future of Media 2026: systems planning and why it matters

Traditional planning approaches, based on static plans, rigid personas and stable channel definitions are being disrupted by structural and technological shifts in media and marketing making them no longer fit for purpose – systems thinking is at the heart of the Future of Media 2026.

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