The advertising, media and marketing industries are living in a golden era of media measurement. Almost everything can be measured – and is measured. And now AI is coming – promising the hope that every single piece of media and marketing collateral can be measured, with its impact assessed down to the finest detail. But have we gone a little too far?
The announcement comes shortly after Walmart’s wholly-owned South African subsidiary, Massmart, confirmed it was considering closing “around” 20 Game stores over the next few months.
On Wednesday, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard. According to Nielsen, these insights help advertisers reach and resonate with target audiences, even on linear TV where one‑to‑one targeting is limited.
Snapchat announced on Wednesday that it’s hosting its first-ever awards show on March 21. The social media giant says the awards show, called “The Snappys,” is designed to celebrate “the creators shaping culture on Snapchat.”
Kagiso Media Radio has rebranded to Kagiso Connect to reflect the business’s recent growth into research, digital publishing, experiential marketing, and financial advisory services.
Kantar Media has unveiled a new brand identity, rebranding as Fifty5Blue following its separation from Kantar Group and acquisition by investment firm H.I.G. Capital in August 2025.
Agencies increasingly require radio to behave more like other addressable channels.
TikTok shared its annual Discover List this week, which highlights top creators in various fields, each of whom is helping to advance topical discussion and education in the app.
Contextual differences matter for brands. Evidence from Context Effects shows that the right in-home viewing environment can lift ad recall by up to 6.3 times. The study identified key contextual factors, mood is one of them. When we are happy in the living room, ad recall increases by 41%, 14% when relaxed and 49% when connected.
Carat South Africa has been named Most Balanced Media Agency of the Decade, the first-ever SCOPEN award of its kind.This recognition marks ten years of sustained growth, strategic excellence and people-led innovation in a media industry transformed at unprecedented speed.