Social marketing faces 3 limits, latest Warc research finds
Brands are investing more heavily than ever in social and creator marketing, but new Warc research warns that relying on these channels alone won’t drive sustainable growth
ICASA licence amendment unlocks HOT 102.7FM’s next growth chapter
Approved by the Independent Communications Authority of South Africa (ICASA), the amendment changes the station’s licensed music format from a 50% split between Classical music and Old Skool and R&B to 85% Old Skool and R&B and 15% Classical music, says the station.
SpaceX earnings reveal X’s incredible shrinking Ad Biz
While SpaceX’s most recent earnings report barely mentions X — the social media platform previously known as Twitter — it is clear that the company’s advertising revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022.
SABC+ notches up more registered users
The South African Broadcasting Corporation’s (SABC’s) streaming platform, SABC+, has surpassed three million registered users, the public broadcaster announced yesterday. This, as the SABC marked 90 years of public broadcasting over the weekend.
Tractor sets transparency benchmark with independently audited portfolio and compliance
As legal compliance continues to dominate conversations across South Africa’s out-of-home (OOH) advertising industry, Tractor Outdoor is reinforcing its commitment to transparency and responsible media ownership through an independently audited portfolio and the country’s first integrated legal compliance planning functionality.
Kantar strengthens brand intelligence offer
Kantar, the world’s leading brand intelligence company, announces today that Adhil Patel has joined as senior director, marketing science. This is the first strategic addition to the brand team Dan Colton has been building since joining as global managing director, brand in April.
Social media updates and new features to know this week
Including LinkedIn, Snapchat, Reddit and more.
AB InBev wants beer back at the centre of the conversation
AB InBev is celebrating beer’s enduring place in culture and social connection with the launch of “Cheers to beer”, a new global campaign timed ahead of International Beer Day on 7 August. Watch here.
What happens when AI Overviews contradict paid search ads?
AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.
The new fundamentals of brand strategy for modern social media
User behaviours have changed and marketers need to update their mindsets to align with the shifts. That’s important to note for brand strategists and marketers, because the actual reason why people use social media has changed. They’re no longer looking to engage with brands via posts and uploads, and text updates with a few hashtags won’t do it.