Ask a marketer whether brand or performance matters more, and you’ll usually get a diplomatic answer. Ask what their budget actually says, and you’ll get an argument. That gap between what marketers believe and what they actually spend sits at the heart of new research from the IAS & Selection Company.
Merissa Himraj will take over from Bonita Bachmann as managing director of The MediaShop Cape Town from 1 January 2027.
Google Search and Discover declines got steeper in the second year across Chartbeat’s network. Chartbeat says AI search results and shifting referrals put pressure on gaining readers. Direct, internal, and dark social traffic grew their share while search referrals shrank.
Big Media’s established growth engines will come under pressure in 2027 as streaming subscriptions mature, linear TV audiences decline and consumers increasingly turn to AI for product discovery, according to Forrester’s latest Media & Advertising Predictions.
Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60. Facebook advertisers are getting cheaper clicks and stronger engagement in 2026, while lead costs remain largely flat, according to new WordStream by LocaliQ benchmark data. Facebook ad costs fall as traffic and lead performance improves: Report.
For the first time the Financial Times Weekend (FT Weekend) is being printed and distributed locally in South Africa, made possible through a distribution partnership with On the Dot.
Mounting evidence is showing how creativity plays a crucial role in driving campaign success, with one in five (21%) of all creatively awarded ideas also awarded for effectiveness and nearly half (45%) of highly awarded creative ideas are also awarded for effectiveness.
There’s a reason so many CTV advertisers today – particularly those that are performance-focused, are watching their campaigns hit plateaus much faster than they had anticipated. Read the whole story.
The platform provides independently monitored, close-to-real-time advertising spend data across TV, radio, print, digital, online, social media and out-of-home media. The platform launched on 1 September 2026 following an industry beta phase and is available as a subscription service for advertisers, agencies, publishers and media owners.
MultiChoice described Wethu+ as a channel dedicated to local entertainment, movies, family viewing, and live football. Wethu+ replaces Mzansi Wethu on DStv channel 163. It combines Mzansi Wethu, Mzansi Bioskop, and Mzansi Magic Music programming into one channel.