Vodacom South Africa has partnered with Amazon South Africa to include Amazon Prime benefits across selected mobile and broadband products, expanding bundled digital services in the local telecoms market.
Forty-two percent of brand citations in organic search results do not show up in AI overviews for the same query, per an LQ Digital report.
As many organizations struggle to see significant ROI from basic generative AI applications, martech leaders hope AI agents and agentic tech will deliver key operational efficiencies, Gartner says.
TikTok, which has opened its ad platform to third-party AI agents, is integrating a designated marketplace of agentic marketing features. According to the announcement, TikTok’s AI agents are trained to analyze a wide array of data and synthesize insights into actionable recommendations that advertisers can use to make smarter decisions when creating promotions and strategizing future campaigns.
Major companies are rewiring for artificial intelligence (AI) as part of a larger shift from chatbots toward more capable AI agentic tools that can complete complex, multi-step tasks across apps, files and work environments. The move raises concerns about how much access and authority these agents should have inside corporate and media-planning environments.
Media industry consolidation is accelerating pressure on costs, efficiency and measurable outcomes, says Mediaheads360 managing director, Zodwa Vundla. Complexity is losing value as agencies and brands prioritise simplicity and integration. She believes future success depends on connecting brand, performance, media and creative thinking.
The announcement marks a major step forward for Samsung shoppable CTV, extending interactive, remote-enabled ad experiences to Samsung TV Plus, the global FAST service of Samsung Electronics. Samsung TV Plus surpassed 100 million monthly active users (MAUs) worldwide this year, underscoring the growing strength of FAST as a premium advertising environment.
As South Africa’s grocery delivery market becomes increasingly competitive, Pick n Pay is betting that the future of online shopping will be driven by conversation rather than search.
Australian media owners face a growing threat beyond shrinking advertising budgets: agencies are increasingly winning pitches with media rates publishers never agreed to honour, setting off a race to the bottom that risks undermining premium journalism and advertising effectiveness.
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