South African loyalty programmes have secured major victories at the 17th annual International Loyalty Awards, reinforcing the country’s growing influence in the global customer engagement and loyalty economy.
Say a marketing medium consistently delivered 30% higher ROI than almost everything else in your media mix, you would surely prioritise it, wouldn’t you? Yet Connected TV (CTV) receives just 7% of total media budgets, despite delivering a knockout punch on returns.
The reality is this: data collection is no longer the problem. Trust is. The future lies in the ability to collect compliant data through conversations, clicks and competitions — with transparency and consent built in from the start. This is not about technology alone. It is about responsibility.
For the first time, marketers, advertisers and media agencies can trend five full calendar years of South African consumer behaviour, media consumption and spending patterns from a single, nationally representative dataset.
Joanne Joseph to anchor Case in Point. Producers say the show will go beyond the headlines, interrogating the broader implications of major legal decisions and amplifying voices often excluded from mainstream discourse.
Creators are rejecting unpaid and trade-exchange deals, questioning why their work is treated as optional.
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Meta is rolling out a new Family Center feature that allows parents to see the types of conversations their teenagers are having with its AI tools — marking one of its clearest moves yet toward transparency in teen AI use.
Nielsen has introduced Predictive Sales Lift, a new feature that helps marketers and agencies gain better insights into media campaign outcomes. Nielsen said it is introducing this new capability to address marketers’ needs for a holistic view of campaign outcomes in a fragmented media landscape.
A new study from Meta found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more than fame.