Omnicom plans to reduce labour costs by $1B following IPG acquisition
The figure, larger than previous overall cost-savings targets stemming from the deal, will be realized by reducing duplicative roles, offshoring and outsourcing.
Global
Joe Public Voted Most Balanced Creative Agency of the Decade
Joe Public has announced that it has been voted Most Balanced Creative Agency of the Decade at the inaugural SCOPEN Africa Decade Awards, held in Johannesburg on Tuesday, 24 February.
Truecaller Ads Platform now directly available to advertisers in South Africa and Kenya via 365 Digital
Truecaller, the leading global communications platform, today announced a strategic reseller partnership with 365 Digital, one of Africa’s foremost digital marketing and commerce media specialists, to strengthen its advertising and monetisation ecosystem across South Africa and Kenya.
Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network
Epic Outdoor today announced a strategic partnership with ONYX Screen Media that brings Shell’s national Retail Digital Network into Epic Outdoor’s growing portfolio of premium out-of-home media assets.
A new voice, a familiar standard. Award winning Hot 102.7FM welcomes Alan Khan
Hot 102.7FM has announced the addition of highly regarded presenter Alan Khan to its on-air line-up, a signing that underscores the station’s continued upward momentum in the commercial radio space.
Streamers to come under stricter regulation in UK – but does it go far enough?
Streaming platforms and public service broadcaster (PBS) video-on-demand (VOD) services like ITVX and Channel 4 are to come under “enhanced regulation” by the UK media regulator, Ofcom, making them subject to the same scrutiny as traditional broadcasters such as the BBC and ITV.
P&G seeks to ‘transform brand building’
Although the fundamental principles of building brands endure, the ways of pursuing them are in flux. Solving real consumer problems is still key, as is fostering emotional resonance and encouraging purchase with advertising.
New study reveals the most invasive apps
A review of the riskier apps to use when it comes to protecting personal data finds Instagram and Facebook ranking first, collecting the most sensitive information like physical address, device, and user identity.
PepsiCo’s first creator-led product launch reimagines chips for Gen Z
The CPG giant teamed with Madison Beer, iShowSpeed and Dude Perfect on products meant to shrink the distance between creator content, culture and checkout.
Unilever CEO claims era of ‘corporate big brand’ ads is over
The time for ‘lazy marketing’ – where a couple of ads a year would suffice – is over, to be replaced by an “army” of influencers, says CEO Fernando Fernandez.