Author name: chloeml

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, the Middle East conflict and polarized client spending.

Consumers are drowning in messages while brands are drowning in options. The answer is to collapse the distance between signal and response, replacing periodic analysis with continuous adjustment and treating data not as something to be gathered, but as something to act on immediately.

Pinterest closed its tvScientific acquisition in February and has now integrated its audience data into the platform to power CTV ad targeting

Integral Ad Science today announced, ‘IAS Total TV’, a new comprehensive suite of Connected TV (CTV) solutions designed specifically to bring ‘linear-like’ transparency to streaming TV.

Omnicom Group has touted a 3.9% organic growth rate in Q1 off the back of US$5.6 billion in revenue from core operations and says it’s set to realise substantial cost reductions from synergies across the merging holdco groups.

Instagram is reportedly testing a new standalone app called “Instants”, marking its latest move into ephemeral, low-pressure social sharing – drawing parallels with Snapchat, BeReal and Locket.

Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to company’s Q1 earnings, which were released on Wednesday.

Adthena this week launched the free migration tool, “AdBridge,” that converts Google Ads campaigns into formats accepted by the ChatGPT Ads platform. The tool is designed to save advertisers time by enabling them to repurpose campaigns for different platforms — a practice already used by Microsoft and Google.