The future of discoverability
Why the next decade of publisher growth will be won by publishers who incentivize the right behaviours and understand how audiences really discover their brand.
As AI reshapes brand visibility, IAB attempts to clean up measurement
The Interactive Advertising Bureau is addressing the fragmented state of measurement for artificial intelligence-powered discovery platforms with a new set of standardized guidelines, per a press release from the trade group. Its framework centres on four Ps of visibility — presence, prominence, portrayal and persuasion — as well as two tiers of measurement based on data quality and rigor.
Absa launches South Africa’s first bank-led micro-drama series to help people talk about money
The new comedy drama uses relatable stories about love, family and money to help people build financial confidence by managing and protecting their finances.
AI eats the ad funnel: Alphabet, Amazon and Meta use search, shopping and social signals to automate recommendations and transactions
Alphabet, Meta and Amazon are using AI to stitch media, recommendations, creative, customer service and checkout into commercial exchanges they control, extending their influence over the decisions customers make and the evidence marketers use to judge what worked. But the battle to create advertising’s operating system is fast becoming a test of who can raise the money to build it.
Advertising Regulatory Board launches AI chatbot for rulings access
The Advertising Regulatory Board (ARB) has launched Arbie, an artificial intelligence-powered chatbot designed to help users search and access advertising rulings in seconds.
Dramatic week for South Africa’s beleaguered newspaper industry
SA’s beleaguered newspaper industry has changed dramatically in a single week, with major titles moving to new operators, Media24 preparing another newsroom restructuring, and staff at some of the country’s oldest newspapers going unpaid.
Omnicom more like an operating company than a Holdco, says CEO: Puts Omni, agentic AI at the heart; ‘Clients reinvest agentic savings’; Advertising shrinks; Slaps down short sellers
Omnicom wants to transform its scale into a single, integrated way of working. Nine months after buying Interpublic, chairman and CEO, John Wren is centralising client growth, technology and investment around a single operating model powered by media, data and agentic artificial intelligence.
Pubmatic and Rise configure autonomous AI ad control
PubMatic has announced the launch of its advanced guardrail architecture, a customisable governance framework purpose-built for autonomous advertising. The framework gives advertisers and agencies configurable control over how autonomous agents execute campaigns, while ensuring every decision is auditable and accountable.
Mapped: Every country in the world by income group
This map shows how the World Bank classifies countries into four groups based on gross national income per capita.
WPP sees improving momentum despite first-half revenue decline
Advertising firm WPP has reported a decline in first-half revenue, but said trading improved during the second quarter as the marketing giant pointed to growing momentum from its transformation strategy under new chief executive Cindy Rose.