Brands set their sights on phones, keys, and wallets
From lip gloss phone cases to tequila keychains, brands are creating products meant to hold and display their products to build awareness and affinity.
High-attention media is more profitable, finds Peter Field, Lumen and Newsworks
High-attention media campaigns deliver significantly better business outcomes compared with low-attention ones, according to a study from news publishing marketing body Newsworks, attention measurement company Lumen and effectiveness expert Peter Field. It found that media campaigns in high-attention formats boost market share by 12%, thanks in part to a 17% uplift in brand effects.
To build or not to build: 5 Agency tips for strategic tech investment
Every agency has access to the same DSPs, the same optimization algorithms and the same measurement tools, which means that true competitive advantage becomes nearly impossible to achieve. For agencies willing to invest strategically in technology, building proprietary capabilities isn’t a distraction from their core business; it’s an evolution that can help them deliver better outcomes for clients.
Marketers report surging ROI as genAI moves from pilot to practice
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.
DOOH proves effective video mix partner as new study reveals 90% recall rates
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
VML Report | The Future Shopper 2025: Key Trends Shaping E-Commerce
Home / Resources / VML Report | The Future Shopper 2025: Key Trends Shaping E-Commerce.
Bravo Africa reveals celebrity lineup for Dating #NoFilter SA season 2
Second season premieres on Bravo Africa on 11 October at 6pm.
Disney+ to add live ESPN linear channels in South Africa from 2 October at no extra cost
Fans will have access to the two 24-hour linear ESPN channels that showcase the very best live and studio sports programming from the US and around the world, spanning major leagues and iconic competitions.
Exclusive | 2025 Township CX Report: 3 critical shifts for brands and retailers
While conventional marketing wisdom suggests that brand loyalty runs deep, the fifth annual Township CX Report, produced by Rogerwilco with Field & Insights Africa and MoyaApp, shows a different picture.
Smile FM is proud to celebrate another winner of Cape Town’s benchmark breakfast radio contest – Ryan’s R50 000 Noise.
This time it was Jesse from Goodwood, who cracked it and correctly identified the latest Noise as CUTTING 3D GLASSES WITH A KNIFE. Jesse is now R50 000 richer! The mystery sound plays every weekday morning at 07h10 and 08h10 on the Ryan O’Connor Breakfast Show and is proudly sponsored by The Crazy Store since May 2023.