Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools that you can use to research and analyze relevant trends and topics, to ensure that you maintain awareness of what’s happening at any given time.
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
AI search platforms owners including Microsoft, Amazon, Google and Perplexity sell ads, but – for now – marketers are prioritising organic over paid. However, just as organic implementation preceded the growth of paid advertising in search, social media and mobile, AI search is likely to follow a similar trajectory.
Is marketing actually a creative career, or is it just about tech now? Research released today has found that 92% of CMOs admit they’d have chosen a different career than marketing if they had known how tech-heavy the job would be.
This summer, the continent unites for Africa’s biggest football showdown -The TotalEnergies Africa Cup of Nations Morocco 2025 (Afcon).
Khusela Diko, chair of the Portfolio Committee on Communications and Digital Technologies, says the South African Broadcasting Corporation (SABC) is on the brink of collapse. “As we stand here today, Sentech, which has SABC as its main client, is bleeding more than R70 million per month to subsidise SABC’s broadcast signal costs. This is unsustainable,†she said
Her Collective, a platform to inspire and elevate women in South Africa’s media and advertising sector, launched recently in Bryanston, when 31 trailblazing women media leaders and their matched 31 mentees met for a networking lunch.
Mathabatha Sexwale, product marketing at Brave Group, examines the majority that we too often refer to as the ‘mass market’.
BrandMapp 2024 reveals that premium tequila is no longer a niche indulgence – it’s part of the mainstream drinking culture in South Africa.
For years, South Africa’s commuter class has been treated as too broad, too hard to reach, or too low-value to matter. But fresh data tells a different story. Far from being a passive audience in the “backseat,†commuters are a powerful growth engine hiding in plain sight.