Search is ever evolving and OpenAI’s new web browser, ChatGPT Atlas, has arrived to change how audiences may discover and interact with content as we know it. Built around ChatGPT, Atlas integrates AI directly into the user’s workflow, letting it suggest next steps, summarise research, automate tasks, or even act on behalf of the user — all while keeping privacy and data under control.
Across boardrooms, the mandate has become clear: demonstrate growth, safeguard cash, and control risk. It’s no wonder that more organisations are now experimenting with having marketing report into finance — in some cases through dotted-line structures rather than directly to the CEO.
The merger will create the world’s largest ad holding company, generating over US$20 billion in net revenue. The CEO said integration teams are working to ensure a smooth transition while both networks continue winning new business.
Who cares about improving the advertising industry? If the attendance of Thursday’s second annual ‘Advertising: Who Cares’ event in Leicester Square’s Vue cinema is anything to go by, at least 200 senior industry leaders from the UK, Europe and North America, spanning agencies, brands and media owners.
Australia was the first to announce restrictions on people under 16 having a social media account. New Zealand may soon follow, and Denmark’s prime minister recently declared her country would ban social media for under-15s, accusing mobile phones and social networks of “stealing our children’s childhoodâ€.
More than 20 companies are coming together to create a framework that will enable media agencies to better use artificial intellgience (AI) to complete their buying and selling across a fragmented landscape of publishers, per a press release.
TymeBank has revealed plans to rename itself to GoTyme in the first half of 2026 as part of its efforts to evolve the brand.
According to data analytics company Euromonitor International, the luxury retail landscape is being reimagined, with brands moving beyond transactional spaces to offer curated lifestyle experiences.
The report, based on data from major global agencies, covers 42 markets and shows U.S. media costs rising to 3.8% inflation this year, with a slight increase to 4.0% expected next year.
South Africa’s gambling turnover hit a record R1.5 trillion in 2024/25, up from R1.1 trillion the year before, according to the National Gambling Board. Gross gambling revenue rose 26.5% to R75 billion, driven mainly by online betting, while casino revenue fell 4.1% to R16.6 billion