Walmart launching in South Africa
Walmart International President and CEO Kath McLay said Walmart’s South African stores will offer a wide range of merchandise, including fresh groceries, household essentials, apparel and technology
Marketing with machines: ACA issues white paper on AI
Essential reading for the media industry as the Association calls for informed, responsible adoption across the advertising industry.
TV’s secret decline in South Africa
Veteran broadcasting journalist Thinus Ferreria has criticised the Broadcasting Research Council of South Africa’s (BRC’s) decision to hide the country’s declining linear television viewership figures. The BRC stopped publishing its monthly Television Audience Measurement Survey (TAMS) of the most-watched TV broadcasts after November 2024.
Matrix Group furthers growth journey with majority stake in Beyond The Click Technology Group
‘Acquiring a majority stake in Beyond the Click represents a bold step in our growth journey,’ said Kgaugelo Maphai, Founder and CEO of Matrix Group. ‘As marketing and technology continue to converge, this partnership enables us to create integrated solutions that help our clients not only reach more customers, but also retain and engage them more effectively.’
Instagram is finally launching an iPad app
After years of people constantly nudging Instagram about releasing an iPad app, the social network is finally launching one today. This means users will no longer need to use the iPhone app, which is not optimized for larger screens, or Instagram for web on the iPad. The new app defaults to the Reels screen, allowing you to scroll up and watch short videos on a larger screen.
Meta allows advertisers to restrict terms from AI-generated text
To accompany the increased automation of its ad business, Meta is ensuring that advertisers can utilize specific manual controls over their AI-generated ads on Instagram and Facebook.
How legacy CPG brands can crack the social-first marketing code
Unilever’s pledge to commit half of ad spend to social is just one piece of a larger evolution for a category trying to shed its stodginess and win over Gen Z.
Scaling PPC with AI automation: Scripts, data, and custom tools
Here’s how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions. PPC advertising has never stood still.
Almost 50% of marketing data is inaccurate – Adverity study
43% of CMOs believe less than half their marketing data is reliable. This global issue spans all company sizes, sectors, and regions, with marketers everywhere grappling with poor-quality data.
Yes, Generative Engine Optimization is happening
GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era. GEO isn’t just a buzzword someone cooked up on LinkedIn