Author name: chloeml

Connected TV (CTV) accounts for 74% of the viewing time on Samsung Smart TV sets, and 69% of streaming time is now ad-supported (with 31% ad-free), Samsung adds

This migration reflects the convenience of at-home listening and the normalization of voice-activated devices. With radio stations increasingly promoting “just ask your smart speaker to play us,” the adoption curve has tilted in favour of older generations who may not be as mobile-first as younger listeners but have embraced connected home devices.

Google will not have to sell its Chrome web browser in order to fix its illegal monopoly in the online search business, a United States federal judge has ruled. It will, however, need to do a few other things, such as sharing data with rival companies, in order to improve competition.

Researchers with MIT’s NANDA project identified that many organizations have not seen measurable return on their AI initiatives, despite spending between $30 billion and $40 billion in enterprise GAI investments.

The television advertising market is undergoing major change as audiences shift away from linear TV to connected TV, and YouTube ad sales rival those of “legacy” TV, according to a new report from WARC Media that explores the wider context and what this means for the future of television.

YouTube’s parent company, Google, is using a subset of the platform’s videos to train AI applications, including its text-to-video tool Veo. That includes videos made by users who have built their livelihoods on the service, helping turn it into the biggest streaming entertainment provider in the U.S.

Dentsu is reviewing underperforming international units and exploring strategic options, with reports suggesting it may seek buyers for assets tied to its $5B Aegis acquisition.