Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.
business
Media agencies compete for new business in 45 pitches a year
Rising new business costs are a growing concern for agencies worldwide. In response, SCOPEN conducted a focused study in Brazil, Chile and Spain, analysing industry trends and advertiser practices.
Forget ChatGPT: Why agentic AI is the next big retail disruption
There’s been a lot of talk recently about agentic AI and its potential to transform industries. AI, combined with autonomy, is likely to reshape the way we live, work, and do business.
Marketing campaign issues multiply: Here’s what the numbers say
Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.
The hidden cost of dull, bland and boring
At MediaHeads 360, we believe storytelling isn’t a luxury – it’s a necessity. When consumers are bombarded by bland, the solution is to be unapologetically creative.
After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways
“M&C Saatchi Abel has been Nando’s above-the-line agency for a decade, and the businesses respect and know each other well,†says Abel.
Bizcommunity launches BizTrendsTV
Bizcommunity has announced the launch of BizTrendsTV — a first-of-its-kind venture for Bizcommunity’s annual trend content.
Koert succeeds Barty in Accenture Song’s strategic leadership change in South Africa
Accenture Song has announced that, effective immediately, Celeste Koert has been appointed as the new lead, succeeding James Barty, who has been in the role since April 2024.
Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation
Tractor Media Holdings is excited to announce the appointment of Steve Duck as its new chief revenue officer – media, further solidifying the company’s leadership team as it continues to lead and innovate in the Out of Home (OOH) media sector.
Pernod Ricard buys rest of South African gin business Inverroche
Sola Oke, the MD of Pernod Ricard’s business in Africa, described the continent as “a significant white-space opportunity in the world for the premium-plus spirits and Champagne segmentâ€.