Amasa Igniters Forum 2025 to reshape media narratives in digital age The Amasa Igniters Forum returns on 21 May 2025 at GIBS, Johannesburg, under the theme: Reshaping Media Narratives in an Era of Radical Evolution – Purpose. Progress. Power.
Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.
TikTok will use generative Artificial Intelligence to place ads next to the top 4% of user content by category and event, including custom brand-aligned content.
Agentic agents are learning to collaborate, and WPP’s brand agency is developing guidelines to build in rules and safeguards for brands.
Marketers are obsessed with hyper-targeting their ad messages. But too much personalization can turn off customers.
Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.
Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.
Hot 102.7FM has taken the number one spot as South Africa’s fastest-growing media company and secured a coveted place among the top five fastest-growing companies in the country.
Amid economic uncertainty, the report highlights changing consumer habits, rising online shopping, and the resilience of South Africa’s township economy.