IAB: Podcast ad spend accelerates, fueling digital audio’s $7.6 Billion Year
The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023.
digital
Social media’s dangers confronted at TED 2025
Last week’s TED conference in Vancouver sounded a clear alarm: our digital ecosystem is broken—and it’s putting democracy, truth, and human autonomy at risk.
South African bank battle heating up
The battle to win over customers in the South African banking sector is intensifying between the country’s traditional banks and new digital entrants.
Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits
As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results.
21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium
A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)
Tractor Outdoor Adds New Sites
Tractor Outdoor has expanded its national network with the addition of two new digital billboard sites, located in Ferndale (Gauteng) and Paarl (Western Cape).
Charted: Where people trust the media (and where they don’t)
Today we focus on one public institution that the public remains widely sceptical of: the media.
Global ad spend outlook downgraded by $20bn across all media
Despite increasing regulatory volatility – as regulators and governments’ appetites for intervening in the online economy grow – digital advertising remains strong but headwinds are growing.
2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
How South Africa’s Gen Z is redefining financial wellness
Insights from KLA and YouGov Profiles highlight how young South Africans manage money, embrace mobile banking, and leverage digital payments and online earning opportunities.