Forget ChatGPT: Why agentic AI is the next big retail disruption
There’s been a lot of talk recently about agentic AI and its potential to transform industries. AI, combined with autonomy, is likely to reshape the way we live, work, and do business.
industry
It’s time to abandon a fixation with channels in favour of a content-led approach
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
Vicinity Media disrupts DOOH measurement with industry leading data and analytics
By combining hyperlocal DOOH placements with mobile advertising and first-party location data, brands can now measure real consumer movement and intent – both online and in-store.
Barb to start reporting TV set viewing of YouTube channels
Barb is incorporating viewing of YouTube channels into an expanded measurement initiative for YouTube content viewed on TV sets, in what the joint industry currency (JIC) claims is a world-first.
New Gen Conference 2025: Shaping future marketing strategies with technology
The New Gen Trends in Marketing and Technology Conference, hosted by the New Gen Awards, will be held on Friday 23 May 2025, at The Venue in Melrose Arch. This event will bring together industry professionals to examine how emerging technologies are shaping the future of marketing strategies.
South Africa doubled its New Energy Vehicle sales in 2024
According to the industry representative body, collective NEV sales (not including mild hybrids) from the 21 brands active in this space last year increased 100.6% year on year to 15,611 units. That means NEVs comprised 3.0% of Mzansi’s total new-vehicle market for 2024 (515 853 units), up from 1.47% in 2023.
Google Ads: Is declining quality intentional?
In recent years a growing number of SEO industry insiders and others who use Google Search and Google Ads have voiced concerns about noticeable changes and wondered whether the company’s services are broken.
Why working in media is still a great job
This year, I celebrate 25 years of working in the media industry. Quite to the contrary, I am actually filled with newfound optimism and gratitude for this wonderful industry I am privileged to be part of. So, if you are young and looking for a cool career path to follow, read on. If you have worked in media for longer than you can remember and need a boost, read on as well!
60-second dramas surge as format expands internationally
The 60- to 90-second episode soap opera has exploded on Chinese social media, with revenues in the mini-drama industry now outstripping the country’s cinema industry.
Publicis Groupe is confident in the face of expected industry tumult
The industry landscape could change dramatically if the Omnicom-IPG merger goes through, said Publicis CEO Arthur Sadoun on a call with analysts.