The concept of ad curation may appear to be a nebulous one. Still, in the contemporary phase of the $750 billion digital advertising industry’s maturation, it has come to represent control: who owns the relationship, and who can command margin?
It promises significant time and cost savings for media owners, as tens of thousands of unique OOH creatives are reviewed and categorized manually per month, with 100 percent year-over-year growth anticipated.
The industry tea leaves all point to the efficacy of more precision ads in delivering outcomes. Here’s why broadcasters have resisted the narrative.
Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both advertisers and publishers, the niche keeps moving forward.
WARC’s Industry Snapshot: Alcoholic drinks report notes that the wider drinks category is facing a number of challenges, including greater moderation, with Gen Z increasingly opting for activities that do not revolve around drinking.
As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. Here are the key trends that are set to shape the industry in 2025
Globally, the Out-of-Home (OOH) industry is growing rapidly, consistently outperforming all other traditional media platforms – overall, OOH surged past the 5% share of ad spend in 2024, with 8–12% growth projections over the next five years.