Blurring of traditional entertainment boundaries are reshaping the industry, with ‘kidults’ boosting toy sales, social ties driving fitness, and Gen Z changing content consumption.
Five trends defining leisure and entertainment in 2025 Read More »
Could Google’s shift to attention metrics move the industry beyond flawed viewability measures? JLR’s Danny Zhu believes so.
Ad industry media ratings watchdog the MRC and the Attention Measurement Taskforce of the IAB this morning released joint official guidelines for the burgeoning media attention measurement marketplace for public comment through July 12.
MRC, IAB Release Attention Measurement Guidelines Draft Read More »
South Africa’s official TV ratings have been pulled from public view since 2025—a move industry insiders call a major step backwards.
Why South Africa’s public TV ratings have been ripped away Read More »
Why are we not talking about ad avoidance? Some studies show 64% of U.S. adults actively avoid ads, while 88–96% of mobile users opt out of tracking.
The industry needs to explore new ad models ASAP Read More »
After two days of high-level industry discussions, it’s clear that despite talk of “alternative currencies,” most upfront ad deals this year will still be guaranteed using the long-dominant Nielsen metric.
Nielsen Dominating Upfront Currency, Once Again Read More »
This collaboration signifies Primedia Instore’s unwavering commitment to elevating the South African shopper marketing industry and fostering a collaborative environment for brands and retailers alike.
Primedia Instore joins Shop!SA as founding member Read More »
While South Africa’s national artificial intelligence (AI) policy is seen as a step in the right direction, industry experts have raised concerns around its lack of harsh consequences for organisations that transgress the ethical practices of AI.
National AI policy lacks consequences for transgressors Read More »
Launched in October 2024, the service aims to dethrone giants Uber and Bolt by addressing key e-hailing industry issues.
“Afrikaans Uber” Wanatu coming to a city near you Read More »
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cart”.
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations Read More »
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