Five trends defining leisure and entertainment in 2025
Blurring of traditional entertainment boundaries are reshaping the industry, with ‘kidults’ boosting toy sales, social ties driving fitness, and Gen Z changing content consumption.
industry
Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover
Could Google’s shift to attention metrics move the industry beyond flawed viewability measures? JLR’s Danny Zhu believes so.
MRC, IAB Release Attention Measurement Guidelines Draft
Ad industry media ratings watchdog the MRC and the Attention Measurement Taskforce of the IAB this morning released joint official guidelines for the burgeoning media attention measurement marketplace for public comment through July 12.
Why South Africa’s public TV ratings have been ripped away
South Africa’s official TV ratings have been pulled from public view since 2025—a move industry insiders call a major step backwards.
The industry needs to explore new ad models ASAP
Why are we not talking about ad avoidance? Some studies show 64% of U.S. adults actively avoid ads, while 88–96% of mobile users opt out of tracking.
Nielsen Dominating Upfront Currency, Once Again
After two days of high-level industry discussions, it’s clear that despite talk of “alternative currencies,†most upfront ad deals this year will still be guaranteed using the long-dominant Nielsen metric.
Primedia Instore joins Shop!SA as founding member
This collaboration signifies Primedia Instore’s unwavering commitment to elevating the South African shopper marketing industry and fostering a collaborative environment for brands and retailers alike.
National AI policy lacks consequences for transgressors
While South Africa’s national artificial intelligence (AI) policy is seen as a step in the right direction, industry experts have raised concerns around its lack of harsh consequences for organisations that transgress the ethical practices of AI.
“Afrikaans Uber†Wanatu coming to a city near you
Launched in October 2024, the service aims to dethrone giants Uber and Bolt by addressing key e-hailing industry issues.
Amazon tightens its grip on TV ads with AI tool built for upfront negotiations
Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cartâ€.