Tractor Media Holdings evolves into media and innovation hub Glynt
The media group has rebranded as the Glynt Group, ushering in a new era of creativity and tech-fuelled intelligence.
innovation
Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC
As part of SAB’s commitment to innovation and performance, dentsu partnered with Google to test a more efficient way of running YouTube campaigns — leveraging Google’s AI-powered Video Reach Campaign (VRC).
Ad Buyers Welcome Nielsen’s New Three Minute Rule
“It’s a step in the right direction. It helps to show that there are innovations, and advancements happening in the space,†said Naomi Smolevitz, a director at the giant media agency OMD.
Primedia Out-of-Home appoints Genevieve Coward as Deputy Chief Executive Officer
With over a decade of experience in strategy, revenue growth and innovation, Coward has been instrumental in driving Primedia Out-of-Home’s commercial success. She starts 1 March.
Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation
Tractor Media Holdings is excited to announce the appointment of Steve Duck as its new chief revenue officer – media, further solidifying the company’s leadership team as it continues to lead and innovate in the Out of Home (OOH) media sector.
Colgate boosts ad spend again
Colgate has significantly increased its advertising spending: a 15% increase in 2024, on top of a 19% increase in 2023, is driving improved brand health, says CEO Noel Wallace. Speaking on a Q4 earnings call, Wallace highlighted “strong investment levels behind advertising and innovation†that are delivering “continued improvement in returnsâ€.
How DeepSeek did it (by DeepSeek)
The new Chinese AI platform outsmarted billion-dollar giants with just $5.6-million by focusing on strategic innovation, lean operations, and customer-centric solutions, writes DEEPSEEK itself.
5 Bold predictions for social media in 2025
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.