The hidden cost of dull, bland and boring
At MediaHeads 360, we believe storytelling isn’t a luxury – it’s a necessity. When consumers are bombarded by bland, the solution is to be unapologetically creative.
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After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways
“M&C Saatchi Abel has been Nando’s above-the-line agency for a decade, and the businesses respect and know each other well,†says Abel.
YouTube to make mid-roll ads less interruptive
Starting May 12, YouTube will show viewers more mid-roll ads at natural break points, “like pauses and transitions,†and fewer ads “in the middle of a sentence or action sequence,†where they may feel interruptive or cause viewers to abandon the video they are watching.
Microsoft quietly tests ‘AI search mode’ for Bing
Microsoft has quietly been testing a feature for Bing, calling it an AI search mode that will look different than Copilot, yet similar to Google’s AI search with summarized results.
P&G eyes $700m advertising savings and efficiencies
Procter & Gamble says it has “runway†for annual savings and efficiencies in its advertising budget of between $500m and $700m, and it expects to reinvest that in media reach, advertising and effectiveness.
Barb to start reporting TV set viewing of YouTube channels
Barb is incorporating viewing of YouTube channels into an expanded measurement initiative for YouTube content viewed on TV sets, in what the joint industry currency (JIC) claims is a world-first.
Kraft Heinz ramps up consumer-facing spend
Kraft Heinz, whose brands include Heinz and Philadelphia, is working to significantly increase the percentage of its marketing spend that is consumer-facing – from 65% to 85% of the total.
Fewer streamers launched in 2024, more being pulled
Streaming TV is definitely slowing down, still there was a net gain of streaming “platforms available†at 745 — up from 722 in 2023 and 669 in 2022.
OOH’s rising influence, AI disruption, and the battle for consumer attention
OUTFRONT released “The New Currency: Why Out of Home Earns Attention and How Consumers Spend It,†covering trends for consumers, media, and OOH. This report provides valuable information for brands and advertisers wanting to make an impact.
Bizcommunity launches BizTrendsTV
Bizcommunity has announced the launch of BizTrendsTV — a first-of-its-kind venture for Bizcommunity’s annual trend content.