Retail media needs more than ROAS
ROAS metrics are narrow and often over-credit last-touch channels, overlooking others that influence the customer journey—limiting a full view of ad effectiveness
media
Just 1.5 seconds is enough for ad recall, new attention study reveals
A new study revealed that 85% of digital ads get less than 2.5 seconds of attention — below the threshold needed to make a lasting impression, says Amplified founder Karen Nelson-Field.
WPP Media launches Artificial Intelligence-driven tool to push beyond ID-based targeting
WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences.
Dentsu integrates consumer eye-tracking into global retail media planning
In what it claims to be a “world’s first,” Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.
Tractor Media Holdings evolves into media and innovation hub Glynt
The media group has rebranded as the Glynt Group, ushering in a new era of creativity and tech-fuelled intelligence.
Summit OOH Media reaches new heights to strengthen outdoor branding solutions
Born of a strategic merger between JB Media and Yooh Media, two powerhouses known for their innovative approach to out-of-home advertising.
The radio stations and TV channels bleeding the SABC dry
Two of the SABC’s three main free-to-air channels and eight radio stations are running at a loss, including once prominent platforms like 5FM, Radio 2000, and RSG.
rooi rose: Sparking joy in a quality print title
This week, Novus Media announced it had acquired rooi rose, to be edited by Anlie Janse van Rensburg, who says the focus is on “quality, community, and the enduring appeal of a physical productâ€.
Publicis Groupe Africa appoints Ashish Williams as SVP, Media
Ashish Williams has been appointed senior vice president, media, for Publicis Groupe Africa, reporting directly to Koo Govender, CEO of Publicis Groupe Africa.
Why your digital media might not be scaling
As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social media advertising is delivering diminishing returns