Search Engine Optimisation (SEO) has been a cornerstone of online visibility, however, the digital landscape is shifting and Generative Engine Optimisation (GEO) is emerging as the next big frontier.
HOT 102.7FM has launched a new ‘white label’ music stream online. This follows the launch of four new HOT 102.7FM online streams, called ‘HOT ROCK’, ‘HOT FUNK’, HOT EASY’ and ‘HOT CLUB’, which saw the station start delivering four new music streams via its website and app, each focused on playing a specific genre of music.
The fact that it’s now possible to monetise valuable first-party audience data – collected directly from customer interactions online and offline – is transforming the entire field of advertising.
American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm.