When it comes to South Africa, social media platforms are the go-to for 99.3% of respondents, according to a February 2025 survey by software company Meltwater that looked at internet use among what is estimated to be more than 50-million users.
Social media platforms are replacing Google Read More »
The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies Read More »
Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
Google remains go-to search engine over Artificial Intelligence tools Read More »
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.
Synchronized shopping: New ad formats let people buy while enjoying content Read More »
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning” – reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
Positive ad environments boost performance and consumer intention Read More »
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy Read More »
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.
Learning to live with our new AI-based advertising overlords Read More »
Streaming TV is definitely slowing down, still there was a net gain of streaming “platforms available” at 745 — up from 722 in 2023 and 669 in 2022.
Fewer streamers launched in 2024, more being pulled Read More »
Competition Commission releases provisional Media and Digital Platforms Market Inquiry report.
Tackling Big Tech’s anti-competitive stranglehold Read More »
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