The radio stations and TV channels bleeding the SABC dry
Two of the SABC’s three main free-to-air channels and eight radio stations are running at a loss, including once prominent platforms like 5FM, Radio 2000, and RSG.
platforms
An overview of each platform’s Artificial Intelligence tools for advertisers
Here’s an overview of all of the generative AI ad creation features available across the major digital ad platforms. It’s worth noting this doesn’t include the expanded third-party creation tools that you can also now utilize.
Social media platforms are replacing Google
When it comes to South Africa, social media platforms are the go-to for 99.3% of respondents, according to a February 2025 survey by software company Meltwater that looked at internet use among what is estimated to be more than 50-million users.
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
Google remains go-to search engine over Artificial Intelligence tools
Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
Synchronized shopping: New ad formats let people buy while enjoying content
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.
2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
Positive ad environments boost performance and consumer intention
The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning†– reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
CDP, CRM, TMS? Tracking ad-tech acronyms to clarify marketing strategy
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
Learning to live with our new AI-based advertising overlords
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.