Here’s an overview of all of the generative AI ad creation features available across the major digital ad platforms. It’s worth noting this doesn’t include the expanded third-party creation tools that you can also now utilize.
An overview of each platform’s Artificial Intelligence tools for advertisers Read More »
Pick n Pay’s turnaround is taking shape as the retailer reports a year of recovery after solving its debt challenges and driving a like for like sales recovery in its core Pick n Pay supermarkets.
Pick n Pay delivers on first year of multi-year recovery plan Read More »
For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences.
Ads arrive in Google Artificial Interview Overviews – here’s what they look like Read More »
As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social media advertising is delivering diminishing returns
Why your digital media might not be scaling Read More »
With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine.
Why brand advertising matters for paid media performance Read More »
Meta this week bolstered online safety for teens in South Africa with the launch of Teen Accounts on Instagram. This initiative prioritises teens’ safety, privacy and positive online experiences, it says
SA teens officially have Instagram Teen Accounts Read More »
Discord’s new opt-in video ads offer brands “guaranteed” attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.
Discord enters the Ad arena Read More »
Takealot and Amazon.co.za are seeing substantial growth in sales of general household products typically sold by traditional grocery retailers.
Threat to Checkers and Pick n Pay in South Africa Read More »
Relying on a single revenue stream is inherently risky. Audience behaviours shift, platforms evolve and market disruptions are inevitable.
In a crowded field, streamers must diversify their revenue models Read More »
Blurring of traditional entertainment boundaries are reshaping the industry, with ‘kidults’ boosting toy sales, social ties driving fitness, and Gen Z changing content consumption.
Five trends defining leisure and entertainment in 2025 Read More »
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