From TikTok’s new school verification feature to Meta’s holiday ad targeting, there are numerous updates to dig into. Read on to see how new tools can help you shape your strategy for the upcoming season.

As the generative AI arms race heats up, Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI

Omnichannel integration has become the cornerstone of programmatic digital out-of-home (prDOOH) growth. What began as a fragmented approach to media buying has evolved into a sophisticated ecosystem where prDOOH not only complements other channels but amplifies their impact.

Sprout Social’s Impact of Social Media Marketing is based on the views of over 1,200 marketing professionals worldwide. They credit social media with delivering business outcomes such as customer acquisition (60%), customer loyalty (58%), and revenue (56%) but they feel less confident about how to measure return on investment.

Most researchers don’t understand statistical significance. So, marketers – and planners and buyers – can be forgiven for misunderstanding it, too. For all the good it does, it also brings much bad to making decisions. Not because statistical significance is out of place in marketing research and marketing. But because it is frequently misused and misapplied. Making it a perilous safeguard.

The digital marketing landscape is undergoing a seismic shift. As third-party cookies disappear or deteriorate and consumer privacy takes center stage, marketers face a pivotal choice: adapt or become irrelevant. Success in this new era means moving beyond mere compliance to build strategies rooted in trust.

APAC markets are redefining performance media by prioritising attention over exposure, and what marketers elsewhere can learn about turning attention into a competitive advantage.

Reddit’s advertising business grew by 84% year-on-year in the second quarter, reaching $464.8m. The growth, up on the 61.0% increase in the previous quarter, further cemented Reddit’s position as the fastest-growing major social platform in 2025.