Publicis Groupe Africa appoints Ashish Williams as SVP, Media
Ashish Williams has been appointed senior vice president, media, for Publicis Groupe Africa, reporting directly to Koo Govender, CEO of Publicis Groupe Africa.
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Publicis Groupe Acquires Captiv8 To Build Massive Connected Influencer Platform
With Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the French multinational advertising and public relations giant says it will launch the world’s largest creator network.
Heineken turns anti-social – media, that is
The new campaign from Publicis’ LePub unit promotes an anti-social media theme — “social off socials” — with a tagline reminding us that Heineken has been “social networking” live, and in person since 1873.
Publicis acquires sports marketing agency Adopt
Founded in 2021, the agency has worked with brands like Netflix, Calvin Klein, and Lululemon, and stars like Dwyane Wade and Lewis Hamilton.
Publicis starts year with strong Q1
Publicis Groupe started the year strong with Q1 net revenue up 9.4% to €3.54B ($4.01B) and 4.9% organic growth.
Publicis wins Coca-Cola’s NA $840 Million media business
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review
The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.
Publicis Doubles Down On Identity, Acquires Lotame
Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands its global identity and data-management capabilities.
Publicis set to be largest advertising company in FY24
Publicis has grown ahead of the competition thanks to acquisitions and more new business, the company has told financial markets, as it closes in on being the largest ad company on earth.