The new campaign from Publicis’ LePub unit promotes an anti-social media theme — “social off socials” — with a tagline reminding us that Heineken has been “social networking” live, and in person since 1873.
Heineken turns anti-social – media, that is Read More »
Founded in 2021, the agency has worked with brands like Netflix, Calvin Klein, and Lululemon, and stars like Dwyane Wade and Lewis Hamilton.
Publicis acquires sports marketing agency Adopt Read More »
Publicis Groupe started the year strong with Q1 net revenue up 9.4% to €3.54B ($4.01B) and 4.9% organic growth.
Publicis starts year with strong Q1 Read More »
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Publicis wins Coca-Cola’s NA $840 Million media business Read More »
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Publicis integrates Adobe’s generative AI to scale up personalized content Read More »
The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.
Coca-Cola Pits Incumbent WPP Against Publicis In U.S. Media Review Read More »
Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands its global identity and data-management capabilities.
Publicis Doubles Down On Identity, Acquires Lotame Read More »
Publicis has grown ahead of the competition thanks to acquisitions and more new business, the company has told financial markets, as it closes in on being the largest ad company on earth.
Publicis set to be largest advertising company in FY24 Read More »
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”
Publicis Worldwide and Leo Burnett merge to form Leo Read More »
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